Monday, October 29, 2007

Coca-Cola trials re-sealable cans

Coca-Cola can

Coca-Cola has been testing a new drinks can in the Channel Islands which can be re-sealed by customers.


It works by using a flat plastic tab that swivels over the can's opening.


The soft drinks giant, which has tried out the new
design in Jersey and Guernsey, is now assessing the idea and whether to
roll it out further.


A spokeswoman said the new cans were creating "a lot of buzz", but there were no current plans to introduce them in the UK.


She said: "We are continually looking at ways to innovate across our portfolio.


"In line with trends for functional packaging and based
on customer feedback, a re-sealable can format is currently being
trialled."










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