Sogo Invest - Feature Interview

A NEW ONLINE BROKERAGE HITS THE SCREENS THIS WEEK, DRAMATICALLY CUTTING THE COST OF TRADING. SOGO INVEST CHARGES FROM $3 TO $1 A TRADE. I SAT DOWN WITH ITS PRESIDENT WILLIAM YEH TO FIND OUT HOW ITS ABLE TO UNDER CUT COMPETITORS LIKE AMERITRADE, ETRADE AND SCOTT TRADE. First Business, Tom Hudson, Online trading,

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